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Discover Heroku at Dreamforce 2024

Dreamforce comes to San Francisco this September 17-19. Heroku, a Salesforce company, has a packed schedule with a variety of sessions and activities designed to enhance your knowledge of our platform and integrations with Salesforce technologies.

Learn more about Heroku’s latest innovations by adding us to your agenda via the Dreamforce Agenda Builder. Here's where you can find Heroku at Dreamforce 2024.

Heroku Demos in the Trailblazer Forest

Whether you are a full-stack Salesforce Developer or just prefer the CLI the Heroku demo booth is the best place to kick off Dreamforce. Dive into the latest product innovations and personalized live demos showcasing Heroku and Data Cloud plus how Heroku can integrate with the MuleSoft Anypoint Flex Gateway. This is also a great opportunity to interact with product managers and get your questions answered.

Interested in AWS+Heroku? Be sure to stop by the Heroku demo at the AWS booth.

Camp Mini Hacks

If you're a developer looking to challenge yourself, the Camp Mini Hacks are a must-visit. Connect with like-minded developers and tackle code challenges using Heroku and Salesforce technologies: Solve the Mega Hack Challenge, where you'll integrate an Heroku Application with MuleSoft Anypoint Flex Gateway and Prompt Builder. It's a hands-on way to learn and showcase your skills.

Breakout Sessions

Heroku's Breakout Sessions are perfect for those wanting to dive deeper into the platform's capabilities. Learn how other customers have successfully built and scaled their applications using Heroku. These sessions are informative and provide real-world insights into maximizing the potential of the platform.

Heroku Next-Gen for Cloud Native Workloads

Also available on Salesforce+

Presenters:
  • Chris Peterson, Senior Director, Product Management, Salesforce
  • Ethan Limchayseng, Director Product Management - Heroku Runtime, Salesforce
  • Vivek Viswanathan, Director Product Management, Salesforce

Learn about Heroku's plan to iterate and expand our platform with our next-gen stack powered by Kubernetes, Heroku-native Data Cloud integration, .NET support, and cutting-edge Postgres offerings.

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Maximizing Sales Potential with the Power of Integration

Presenters:
  • Alex Solomon, Software Engineering Leader, Cisco Meraki
  • MK Korgaonkar, Data Integrations Product Manager, Cisco

Cisco created an integrated sales ecosystem that empowers high-touch sellers across silos to operate as one cohesive team, enabling cross-selling and promoting revenue growth across the organization.

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Engaging Customers with Lamborghini’s “Unica” Experience

Also available on Salesforce+

Presenters:
  • Lorenzo Cavicchi, Head of IT Commercial & Supporting, Automobili Lamborghini S.p.A.
  • David Baliles, Distinguished Technical Architect, Salesforce
  • Filippo Tonutti, Next Generation Customer Journey, Automobili Lamborghini

See how Lamborghini's Unica app, built on Heroku, engages drivers in real time with seamless, digital in-car integration. Discover how collected data enhances Lamborghini's B2B2C model and ecosystem.

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Build a Golden Customer Record Using Heroku

Also available on Salesforce+

Presenters:
  • Barry Sheehan, Chief Commercial Officer, Showoff
  • Martin Eley, Principal Technical Architect, Salesforce
  • Tobias Lilley, Heroku Sales UK&I, Salesforce

Combine records from multiple systems in real time and use Heroku to create a transactional, golden customer record for activation in Data Cloud.

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Theater Sessions

Explore how Heroku powers the Next-Gen Platform and the C360. Theater Sessions presentations are part of a joint Mini Theater experience, offering exclusive content that highlights the integration of Heroku with Salesforce's broader ecosystem.

Secure APIs on Heroku with MuleSoft Flex Gateway

Also available on Salesforce+

Presenters:
  • Jonathan Jenkins, Senior Success Architect, Salesforce
  • Parvez Mohamed, Director of Product Management, Salesforce

Learn to deploy MuleSoft Flex Gateway on Heroku, connect private and secure API apps, and manage access via AnyPoint controls.

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Securely Integrating Heroku Apps with Data Cloud

Presenters:
  • Vivek Viswanathan, Director of Product Management, Salesforce
  • David Baliles, Distinguished Technical Architect, Salesforce

Learn how to connect Heroku apps with Data Cloud using Flows, Events, and Apex to enhance and extend your data management abilities.

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Deliver Innovation with Heroku and Signature Support

Also available on Salesforce+

Presenters:
  • Gabriel Avila, Senior Customer Solutions Manager, Salesforce
  • Altaf Somani, Head of Software Development, Goosehead Insurance

Learn how Goosehead Insurance improved customer experience with the Heroku PaaS, improving issue identification and resolution by 75% and boosting response time by 55% with the agent enablement app.

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Optimize Your Sales Strategy with Heroku, Salesforce, and AI

Also available on Salesforce+

Presenters:
  • Xiaolin Xu, Senior Software Engineer, Salesforce

Use the power of vector search to analyze historical sales data and identify trends in customer behavior. Use these insights to make smarter sales forecasts and reduce churn.

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Workshops

For a more interactive learning experience, Heroku's Workshops are the place to be. These hands-on sessions will teach you how to build AI applications and integrate Heroku with Salesforce Data Cloud. It's a unique opportunity to get practical experience with expert guidance.

Improve Customer Engagement with Heroku and Data Cloud

Presenters:
  • Vivek Viswanathan, Director of Product Management, Salesforce
  • David Baliles, Distinguished Technical Architect, Salesforce

Learn how to ingest Heroku data into Data Cloud, deploy a web app, and get real-time interactions. By the end, you'll know how to connect Heroku to Data Cloud to boost your business.

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Build Agentic AI Applications with Heroku

Presenters:
  • Rand Fitzpatrick, Senior Director, Product Management, Salesforce
  • Mauricio Gomes, Principal Engineer, Salesforce
  • Marcus Blankenship, Director of AI/ML Engineering, Salesforce

Discover how to use Heroku to enhance your AI with code execution and function use, seamlessly integrated into your Heroku applications.

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Roundtable

Gather with like-minded attendees to discuss a particular topic. Opportunity to network and share best practices and common challenges facing the Salesforce community. Each table is moderated by an expert.

Heroku for IT Leaders: Boost Scalability and Cost Efficiency

Presenters:
  • Dan Mehlman, Director, Heroku Technical Architecture, Salesforce
  • Brandon Schoen, Director, Heroku Professional Services, Salesforce

Discover how you can achieve limitless scalability by using the right tools for the job with Heroku. Save money on DevOps and infrastructure management, allowing you to focus on your product.

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Final Thoughts

Dreamforce 2024 is shaping up to be an exciting event, especially for IT leaders and developers using Heroku for their development needs. Make sure to add these sessions to your schedule and experience the best of what Heroku has to offer!

Originally published: September 05, 2024

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